About
Demetrius Holloway is a photographer and creative based in Richmond, Virginia, working across commercial, editorial, portraiture, and fine art photography.
His work is distinguished by a cinematic approach to light, color, and composition. Through commissioned assignments and personal projects, Holloway creates intentional imagery that explores people, culture, atmosphere, and human connection while balancing a refined visual perspective with authenticity.
His commercial practice includes brand photography, campaigns, portraiture, events, and creative projects for businesses and organizations. Drawing from a background in project management and an interest in creative direction, Holloway approaches assignments beyond the individual photograph, considering concept, execution, and how the resulting imagery can communicate the quality and identity of the people and organizations he works with.
Alongside his commissioned work, Holloway develops personal and fine art projects that allow him to explore his own perspective and build a broader body of work. His photography has taken him throughout Virginia, New York City, Los Angeles, Calabasas, Miami Beach, and Curaçao.
As his practice continues to evolve, Holloway is expanding into creative direction and motion while maintaining photography as the foundation of his visual work.
All content © Demetrius Holloway